Vantage LinkBack
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How it works

From your data to next week's ledger, in six steps.

LinkBack is used by Vantage Strategy and the clients it invites. Here is what you do at each step, what we do, and what the platform does in between.

  1. 01Connect

    Start by connecting the data the work depends on.

    YouConnect Google Search Console and Google Analytics 4, and Gmail if you want outreach sent from your address.
    Vantage StrategyChecks the connections with you and agrees which inquiry events count as results.
    LinkBackReads search queries, clicks, impressions and pages each week and keeps them as a ledger.
  2. 02Map

    Each keyword gets the one page that is meant to rank for it.

    YouTell us which products or services matter most to the business.
    Vantage StrategyReviews the proposed assignments and approves or changes them.
    LinkBackProposes a page for each keyword and flags pages that compete for the same search.
  3. 03Review

    The week's findings become one ranked list of actions.

    YouRead the Plan. Each action names a page and gives its reason in plain words.
    Vantage StrategyChecks each action against your site before it reaches you.
    LinkBackDrafts actions from rankings, links, site checks and AI answers, and ranks them by payoff.
  4. 04Approve

    A person decides what gets done.

    YouApprove or skip the actions that need your say.
    Vantage StrategyApproves the rest, then does the work.
    LinkBackRecords each decision. Approving records a decision; the app publishes and edits nothing on its own.
    Nothing starts until a person approves it.
  5. 05Log

    Every change is written down.

    YouSee what changed, on which page, and why.
    Vantage StrategyLogs each edit as it is made.
    LinkBackKeeps the work log, grouped by campaign and by page.
  6. 06Measure

    Next week's ledger shows what moved.

    YouSee rankings and results next to the work that was done.
    Vantage StrategyReads the movement and decides what to put in the next Plan.
    LinkBackShows positions and logged work for the same weeks, side by side, without presenting one as the cause of the other.
Along the way

The work that runs beside the weekly loop.

Link outreachLinkBack finds sites that link to competitors and not to you. Each outreach email is drafted for review and sent from your own Gmail after a person approves it.
Local map rankingsFor a business with a location, a grid of points around it shows where it appears in Google Maps for each keyword.
AI answer checksEach week LinkBack asks the main AI assistants a set of questions and records whether they name your business, and who they name instead.
If something goes wrong

Each problem has a place to see it, and a person who looks at it.

A connection stops workingLinkBack shows which connection is down. You can reconnect it, or disconnect it for good.
An action looks wrongSkip it. A skipped action comes back only if the evidence behind it changes.
An outreach draft is offEdit it or reject it. Nothing sends without approval.
A ranking dropsThe weekly ledger shows which keywords fell, next to what was logged on those pages.
The person in every step

Wherever a step says Vantage Strategy, it means a person.

In LinkBack that person is Manav Kamdar, the owner: he checks each action against your site, approves it, does the work and logs the change.

Meet the owner
Manav Kamdar, owner of Vantage Strategy, seated on a sofa
Manav KamdarOwner, Vantage Strategy LLC
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