Privacy policy

Vantage LinkBack is operated by Vantage Strategy LLC (“Vantage Strategy”, “we”, “us”), a Georgia limited liability company. It is a private tool that Vantage Strategy and the clients it invites use to manage search visibility and link-building work.

The app reads search and analytics data for the websites it manages, tracks rankings and backlinks, and sends and tracks outreach email from a mailbox you connect.

• Account details. When you sign in with Google we receive your name, email address and profile picture.
• Connected accounts. If you connect Google Search Console, Google Analytics or a Gmail mailbox, we store the access tokens Google gives us for that connection. The refresh tokens are encrypted before they are stored.
• Data from connected platforms. From Search Console: the sites you can access and their search queries, pages, clicks, impressions, average positions and search appearance. From Google Analytics: the properties you can access, and for the property you choose, organic-search sessions and the counts of the key events you pick, by landing page and week. From Gmail: the sending address and name, the outreach messages sent through the app, and the replies and bounce notices to those messages.
• Work data. The companies, websites, keywords, campaigns, work logs and notes held in the app; the public pages of those websites that the app fetches; ranking, backlink, competitor, listing and review data from the outside services named in section 6; and the prospects you add for outreach, with their website, name and email address.
• Files you upload. Screenshots attached to a campaign change or a link check.
• Usage and technical logs. A session cookie that keeps you signed in, standard server and hosting logs, and a record of each call the app makes to an outside service (which service, the purpose, the cost and the time).

We use information only to run the features you use: signing you in, showing your search and analytics data, tracking rankings and links, and sending and following up your approved outreach email. We do not sell personal information and we do not use it for advertising.

The app asks Google for these permissions, and uses each one only for the purpose given:

• Sign-in (your basic profile and email address): to sign you in and check that your account is allowed to use the app.
• Search Console (webmasters.readonly): to read search performance and the list of sites for the properties you connect. The app never changes anything in Search Console.
• Google Analytics (analytics.readonly, plus your email address so the app can show which Google account made the connection): to read reports, list properties and key events. The app never changes anything in Analytics.
• Gmail (gmail.send, gmail.settings.basic, gmail.readonly): gmail.send sends the outreach emails you approve; gmail.settings.basicchecks that the connected account may send from the address shown in “From”; gmail.readonly finds and reads replies and bounce notices to messages the app sent. The app reads the threads it started and does not read other mail. Gmail content is not used for anything except these outreach features.

Vantage LinkBack's use and transfer to any other app of information received from Google APIs will adhere to the Google API Services User Data Policy, including the Limited Use requirements.

Google user data is used only to provide the features the user asked for. It is not sold, not used for advertising, and not used to train generalized AI models. Humans read it only with the user's consent, for security, or where the law requires.

Some features use Anthropic's Claude to write an analysis, summary or recommendation. What is sent depends on the feature and can include the text of public pages from the websites the app manages, stored review text and ratings, stored answers from AI search engines, summaries of campaigns, rankings and backlinks, and stored Search Console figures such as the queries and positions of a page. The app's own AI features do not send Gmail content to an AI provider. Data is sent only to produce the result you asked for.

The app also has a connection that lets an operator use their own AI assistant with it. What that assistant reads is under the operator's control.

We share information with these services, each for the purpose given:

• Supabase, for the database and for stored files.
• Vercel, for hosting the app and running its scheduled jobs.
• Google, for sign-in and for the Search Console, Analytics and Gmail connections you make.
• Anthropic, for the AI processing described in section 5.
• DataForSEO, for rankings, search results, backlinks, keyword data, business listings and reviews, and answers from AI search engines. It receives keywords, website addresses, business names and the questions used to check AI answers.
• Google PageSpeed Insights, to measure page speed. It receives page addresses.

We also share information with the platforms you connect, when you ask the app to act there, and with the recipients of the outreach email you approve. We do not sell it to anyone.

We delete your data within 30 days of a verified request or of an account being closed. Backup copies age out within a further 30 days. Disconnecting a platform deletes its stored tokens at once. To ask for deletion, email VantageStrategy@vantage-strategy-co.com from the address on your account.

Refresh tokens for connected accounts are encrypted before they are stored. Only signed-in, authorized accounts can open the app's pages, and uploaded screenshots are held in a private bucket that the app serves only after checking your session. Outside services are called from our servers, and their keys are never sent to your browser.

You can disconnect Search Console, Analytics or Gmail from the app's settings, and you can revoke access from your Google account at any time. You can ask for a copy of your data, a correction, or deletion by emailing VantageStrategy@vantage-strategy-co.com.

The app is not for anyone under 18, and we do not knowingly collect information from them.

The Request access form on this website keeps the name, email, business, website and message you enter, so we can reply to your request. We delete them within 30 days of a request to do so; email VantageStrategy@vantage-strategy-co.com. Requests are stored by Vantage Strategy in its client portal and emailed to us; they are shared with no one else.

We may update this policy. The date at the top shows the latest version.

Questions about this policy: VantageStrategy@vantage-strategy-co.com.