What LinkBack accesses, and why.
LinkBack is a private tool used by Vantage Strategy and the clients it invites. This page lists every kind of data it touches and the reason for each.
| Platform | What the app accesses | Why |
|---|---|---|
| Google Search Console Read only | Reads search queries, clicks, impressions and pages. | To track rankings week over week. |
| Google Analytics 4 Read only | Reads traffic and the inquiry events you select. | To connect rankings to results. |
| Gmail Optional, for outreach | Sends outreach emails you approved, and reads replies in those threads only. | So link outreach comes from your own address, and replies appear next to the message they answer. |
LinkBack's use of Google data is limited to providing these features. Your data is never sold. It is shared only with the services that run LinkBack, which the Privacy policy lists.
Search Console and Analytics
Read-only access to the numbers the weekly ledger needs.
Search queriesRead so each tracked keyword can be followed week over week.
Clicks and impressionsRead so movement in rankings can be shown next to the traffic it brought.
PagesRead so each keyword can be matched to the page that appears for it.
TrafficRead from Google Analytics 4 so organic visits can be shown by page.
Inquiry eventsOnly the events you select are read, so rankings can be connected to results.
What it cannot doLinkBack reads these accounts. It does not change settings or data in either one.
Gmail, in detail
What connecting a mailbox does, and what it does not do.
It sends what you approved.A person reads and approves each outreach email before it sends. Messages go out within sending limits you control. It also checks which send-as addresses your account allows, so outreach goes from the right one.
It reads those threads only.LinkBack reads replies in the outreach threads it sent, so each reply shows next to the message it answers.
LinkBack looks in your inbox only for replies to outreach it sent, and opens only those threads.It does not read the rest of your mail.
It is optional.Gmail is only needed for link outreach. Everything else in LinkBack works without it.
You can disconnect it.Disconnecting the mailbox stops all sending and reading from that account.
Google user dataLinkBack uses information received from Google APIs only to provide the features described on this page. Its own AI features do not receive Gmail content. Vantage LinkBack's use and transfer to any other app of information received from Google APIs will adhere to the Google API Services User Data Policy, including the Limited Use requirements.
Your controls
What you can do about your own data.
DisconnectYou can disconnect Search Console, Analytics or Gmail at any time.
Choose what countsYou choose which Analytics inquiry events LinkBack reads.
Ask us directlyWrite to VantageStrategy@vantage-strategy-co.com with any question about your data.
Who answers
Questions about your data go to a person.
If anything here is unclear, or you want to know what LinkBack holds about your business, write to Manav directly.
VantageStrategy@vantage-strategy-co.com